The Strategic Planner is responsible for developing insightful, data-driven, and culturally relevant strategies that guide creative, media, and communication solutions. This role bridges business objectives, consumer insights, and brand storytelling to create effective marketing strategies across digital and integrated channels.

Key Responsibilities

Strategy Development

• Develop brand, communication, and campaign strategies aligned with client business objectives

• Translate complex business challenges into clear strategic directions

• Define target audiences, consumer journeys, and key messages

• Develop strategic frameworks, channel roles, and full-funnel approaches

Consumer & Market Insights

• Conduct market research, consumer analysis, and competitive audits

• Analyze data from multiple sources (social listening, media performance, research reports)

• Identify cultural, behavioral, and category trends

• Turn insights into compelling strategic narratives

Creative & Media Collaboration

• Work closely with Creative, Media, and Account teams to inspire and guide executions

• Write clear and inspiring creative briefs

• Review creative ideas to ensure strategic alignment

• Support media and content strategy development

Client & Internal Communication

• Present strategic thinking and recommendations to clients

• Support pitches and new business development

• Educate internal teams on strategic direction and insights