The Digital Data Analyst is responsible for collecting, analyzing, and interpreting digital marketing and business data to generate actionable insights. This role supports decision-making across marketing, media, and product initiatives by transforming complex datasets into clear, meaningful recommendations. 

Key Responsibilities

Data Collection & Tracking

• Collect and manage data from digital platforms (GA4, Google Ads, Meta Ads, CRM, e-commerce platforms, etc.)

• Ensure accurate tracking and measurement across digital touchpoints

• Validate data quality and troubleshoot tracking or attribution issues

Analysis & Insight Generation

• Analyze campaign, website, and user behavior data to identify trends and performance drivers

• Develop actionable insights to improve marketing effectiveness and business outcomes

• Conduct funnel analysis, cohort analysis, and attribution analysis

Reporting & Visualization

• Create dashboards and reports using tools such as Looker Studio, Excel, or BI platforms

• Translate data into clear stories and recommendations for non-technical stakeholders

• Support regular performance reporting and ad-hoc analysis

Collaboration & Enablement

• Work closely with Media, Strategy, Product, and Account teams

• Provide data support for campaign planning, optimization, and post-campaign reviews

• Educate internal teams on data usage, KPIs, and measurement frameworks