The Creative Content Specialist is responsible for creating engaging, relevant, and performance-driven content across digital platforms. This role combines creativity, storytelling, and strategic thinking to develop content that aligns with brand objectives, resonates with target audiences, and supports marketing and communication goals.

Key Responsibilities

Content Creation & Ideation

• Develop creative content ideas for digital platforms (social media, websites, campaigns, ads, videos, etc.)

• Create and adapt content formats such as posts, captions, scripts, articles, and visual briefs

• Ensure content aligns with brand tone, voice, and messaging guidelines

• Collaborate with designers, copywriters, and video teams to produce high-quality content

Content Strategy & Performance

• Support content planning and content calendars across multiple platforms

• Analyze content performance and optimize based on insights and trends

• Identify content opportunities based on audience behavior, trends, and platform best practices

Collaboration & Communication

• Work closely with Strategists, Account, and Media teams to align content with campaign objectives

• Participate in brainstorming sessions and creative workshops

• Ensure content is delivered on time and meets quality standards

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related fields

• 1–3 years of experience in content creation, social media, or digital marketing

• Strong writing and storytelling skills in English (Thai is a plus, if applicable)

• Understanding of major digital platforms (Facebook, Instagram, TikTok, YouTube, etc.)