YDM Thailand is advancing its services with Looker, a business intelligence platform, following its appointment as one of the first “Preferred Partners” of Google Cloud at the regional level in Thailand to provide Looker solutions for enterprise organizations.

Many organizations today use Business Intelligence (BI) to collect, analyze, and present insights for decision-making, optimization, and business planning. However, a common pain point remains: organizations are often unable to unify data from multiple sources within a single system, and are unable to fully utilize data analytics to drive business outcomes such as sales.

According to a Forrester study, Looker helps reduce redundant work by more than 99%, increases employee productivity by 24%, and boosts sales by up to 26%.

Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd., stated that “Looker is a tool that simplifies the management of complex data. It has the capability to integrate data from multiple sources with different structures and update them in real time, enabling businesses to access information quickly and make immediate decisions.

In addition, with the integration of AI such as Gemini, Looker makes data analysis accessible even for users without specialized skills, and enables data to be activated instantly through automated systems. This significantly accelerates business decision-making processes and improves efficiency, allowing organizations to grow faster and gain a competitive advantage.”

Misconceptions About Looker and Looker Studio

Many people misunderstand Looker and Looker Studio as being the same product. In reality, they are significantly different.

Looker Studio, formerly known as Data Studio, is widely recognized, especially in Thailand, as a tool focused on reporting and data visualization, helping users understand data more easily.

However, Looker is a Business Intelligence (BI) platform developed by Google Cloud, designed for enterprise-level usage. It enables organizations to perform deep data analysis across multiple data sources efficiently and at scale.

The growing interest in Looker among organizations stems from its ability to transform existing data into actionable insights — supporting business decision-making, planning, and operational improvements in a meaningful way, which goes beyond the capabilities of Looker Studio.

1. “Easy Data Integration” – Managing Complex and Disparate Data

In today’s data-driven environment, organizations deal with vast amounts of data from multiple sources — including CRM systems, internal databases, websites, and KOL-related data.

To perform effective analysis, businesses must consolidate these data sources. However, the challenge lies in the fact that these systems often have different structures, making integration difficult and time-consuming.

With Looker, integrating data from multiple sources is no longer a complex task. Looker can seamlessly connect to various systems and update data in real time, enabling businesses to access information quickly and make immediate decisions.

This significantly reduces complexity and minimizes reliance on developers who would otherwise spend time manually consolidating data each month, resulting in faster and more efficient data utilization.

2. “Easy Data Analysis” – Empowering Insights with AI

Using data for business decision-making can be complex, as different users have varying levels of analytical skills. Some require deep insights, while others need only high-level overviews or specific perspectives.

Traditional BI tools often struggle to meet these diverse needs, as their outputs may not align with each user’s requirements.

Looker addresses this challenge through the use of AI, such as Gemini, which enhances data analysis by understanding individual user needs and delivering tailored insights.

Users do not require specialized analytical skills, nor do they need to spend extensive time formulating queries or building analyses. Gemini acts like a personal data scientist, recommending the most relevant insights and answering complex questions while providing solutions aligned with business needs.

This makes data analysis significantly easier and enables users across the organization to leverage data effectively without technical expertise.

3. “Easy Action” – Turning Insights into Business Growth

Having data and insights is only the beginning. Without action, data has no real value.

In traditional BI systems, executing actions based on insights often involves multiple steps and disconnected systems — such as exporting data to advertising platforms like Facebook, sending LINE push messages, or launching email campaigns.

Looker simplifies this process by enabling data to be activated and delivered to various systems automatically. This allows businesses to take immediate action based on insights, accelerating execution and improving efficiency.

In a fast-moving market, this ability to act quickly is critical for maintaining competitiveness.

Nuttapon Jitngamphong, Chief Technology Officer of YDM (Thailand) Co., Ltd., added that beyond its capabilities in data management and analytics, Looker also plays a significant role for technology platform providers.

Looker can function as embedded analytics — acting as a core engine within platforms to connect data and serve diverse user needs. With its comprehensive API capabilities, Looker enables almost limitless functionality, reducing the time required for data preparation and simplifying backend API processes for delivering data to user interfaces.

This unlocks limitless data experiences, while Looker’s trusted modeling layer ensures consistent and accurate results. Platforms can also generate additional revenue through data monetization, while effectively managing data governance, security, and access control.

As a result, platforms can deliver customized and personalized data experiences to their users.

Looker enables platforms to achieve operational efficiency, faster time to market, new revenue streams, and strong return on investment. It serves as a powerful tool that accelerates growth for technology platforms.

According to Forrester, Looker can reduce redundant work by up to 99%, increase employee productivity by 24%, and drive sales growth of up to 26%.

From all of the above, Looker is a tool that simplifies and enhances the use of data for business decision-making — from integrating data across multiple sources, enabling accurate and accessible analysis, to activating data instantly.

This empowers businesses to leverage their data assets to strengthen competitiveness and drive faster, more efficient growth.