YDM (Thailand) Co., Ltd., a leading expert in marketing and business transformation in the digital era, has made a significant impact by winning two major awards from Meta. The company was awarded Silver in the Thai Independent Agency of the Year category at the Meta Agency First Awards 2024, followed by Best of Innovation (Thailand) for its campaign “Reels It with Knorr” at the Reels Impact Awards 2024.

These achievements reflect YDM’s leadership and its ability to deliver distinctive and high-impact work in Thailand’s digital marketing industry. With strong expertise in both media and creative, YDM has consistently developed highly successful campaigns for its clients and gained recognition from Meta, one of the world’s leading social media platforms.

Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd., stated that as a leader in digital marketing, YDM Thailand takes pride in leveraging advanced technologies and innovations from advertising platforms to enhance efficiency and maximize return on investment for clients.

In particular, the company has adopted Meta’s AI-driven optimization tools, especially Advantage+, which includes a range of features designed to improve campaign precision and targeting. These include Advantage+ Audience, which automatically identifies high-potential customers; Advantage+ Shopping, which is specifically designed to drive success in e-commerce campaigns; and Advantage+ Placement, which optimizes media allocation for maximum efficiency.

In addition, YDM utilizes Meta Conversion API to further enhance campaign performance by improving conversion effectiveness. This enables the company to deliver tailored solutions that align clearly with each client’s specific campaign objectives.

Recently, YDM received the Silver award for Thai Independent Agency of the Year at the Meta Agency First Awards 2024, held on November 14, 2024. This award recognizes outstanding media agencies that demonstrate excellence in leveraging Meta’s marketing tools and platforms to create impactful campaigns. Notably, this is only the second year the awards have been held in Thailand, which is the only country in Southeast Asia to host the event.

Tanapon further emphasized that a key factor behind YDM’s success lies in its ability to demonstrate tangible brand growth. The company applies correlation analysis using proprietary tools and methodologies developed in-house. This approach goes beyond evaluating performance based solely on advertising spend, incorporating sales outcomes and multiple variables that influence campaign success.

In addition, YDM has successfully implemented Marketing Mix Modeling (MMM), applying statistical and marketing theories to deliver measurable results. In an era where digital media is rapidly evolving, the ability to adapt to new technologies and collaborate closely with platforms has become essential for agencies managing media investments.

YDM has also secured the Best of Innovation award at the Reels Impact Awards 2024, held in Singapore and organized by Meta in collaboration with The One Club for Creativity, a globally recognized creative organization. This recognition highlights YDM’s ability to combine creativity with innovation in producing short-form video campaigns on Reels, one of today’s most popular content formats.

Anuwat Nitipanont, Chief Creative Officer of YDM (Thailand) Co., Ltd., stated that modern creative work is no longer just about having a strong idea. It must also be delivered at the right moment and align seamlessly with consumer behavior in order to stand out in a highly competitive market.

“We would like to thank our creative team, the Knorr team (Unilever Thailand), and Meta for their outstanding collaboration, which led to the success of the ‘Reels It with Knorr’ campaign — both in the market and on the global stage. The concept of ‘Reels It with Knorr’ transformed congee into more than just a breakfast item by effectively hijacking key moments in Reels consumption in a timely and seamless way. This resulted in winning Best Reels Innovation, as well as being shortlisted for two additional categories: Reels Performance and Reels Brand,”

Anuwat added.

He further noted that the Best of Innovation award serves as proof of YDM’s creativity, deep understanding of technology, the digital landscape, and consumer behavior. The company remains committed to leveraging its know-how, innovation, and new solutions to create work that meets the needs of both businesses and modern consumers, while delivering effective results for every client.

“Finally, we would like to thank everyone who contributed to this success, and congratulate all teams from Thailand for showcasing to the world the strength of our capabilities.”

YDM Thailand is a leading company in marketing and digital business transformation, with extensive experience and expertise across multiple disciplines. The two awards reaffirm its capabilities in media strategy and performance optimization, as well as its ability to deliver creative work that evolves alongside technology and consumer behavior.

These strengths enable YDM to support clients in developing comprehensive and effective marketing strategies that drive real business outcomes. This achievement not only enhances YDM’s reputation but also contributes to elevating the standards of Thailand’s digital marketing industry.

YDM remains committed to leading the industry forward with sustainable growth and delivering innovative and impactful work for its clients in the future.