A first-of-its-kind initiative that transforms Grab’s delivery network into a real-time missing person search system. By leveraging data, technology, and over 100,000 riders, everyday deliveries become opportunities to bring someone home.
A first-of-its-kind initiative that transforms Grab’s delivery network into a real-time missing person search system. By leveraging data, technology, and over 100,000 riders, everyday deliveries become opportunities to bring someone home.
CHALLENGES
CHALLENGES
Missing person cases lack continuous visibility and real-time response
Public awareness alone does not translate into active search behavior
No existing system connects real-world mobility with live search efforts
Missing person cases lack continuous visibility and real-time response
Public awareness alone does not translate into active search behavior
No existing system connects real-world mobility with live search efforts
RESULTS
RESULTS
Activated 100,000+ riders as a decentralized search force
Created 200,000+ real-time eyes on the streets daily
Transformed a commercial platform into a national-level social response system
Elevated Grab’s role from convenience to purpose-driven platform
Activated 100,000+ riders as a decentralized search force
Created 200,000+ real-time eyes on the streets daily
Transformed a commercial platform into a national-level social response system
Elevated Grab’s role from convenience to purpose-driven platform
Award
White Square Awards 2025
[ 1 Silver, 1 Bronze ]
White Square Awards 2025
[ 1 Silver, 1 Bronze ]
[ 3 Acceptances ]
[ 1 Gold, 1 Silver ]
[ 3 Acceptances ]
[ 1 Gold, 1 Silver ]
Asia eCommerce Awards 2025
[ 1 Bronze ]
Asia eCommerce Awards 2025
[ 1 Bronze ]
One Asia 2025
[ 1 Bronze ]
One Asia 2025
[ 1 Bronze ]
Adman Awards 2025
[ 2 Silvers, 7 Bronzes ]
Adman Awards 2025
[ 2 Silvers, 7 Bronzes ]
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